Optima Marketing Group as a partner of the University of Wrocław AI conference – Artificial Intelligence in the Economy and Public Sector. Artificial Intelligence in Higher Education and Science.

On November 28, 2025, the University of Wrocław became a space for dialogue about the future of artificial intelligence.

Optima Marketing Group supported this event in a dual role: as a conference partner and the creator of its complete visual identity system. Our task was to bring order where topics demand precision, structure, and a responsible approach.

The "AI" symbol we designed is an arrangement of three modules, each serving as an element of a larger whole - much like the processes, data, and algorithms that build modern technology. The form is simple yet intentional; reductive, but meaningful. Instead of flashy metaphors, we chose a language of form that allows us to discuss complexity without overcomplicating it.

The entire visual identity was built on clarity, rhythm, and restraint. It is a system that does not impose emotions, but enables focus instead. It does not overpower the message, it structures its perception. It becomes the visual infrastructure for conversations about AI - conversations that require discipline of thought and space for diverse perspectives. It captures the logic of technology without losing the human touch.

We would like to thank the Faculty of Law, Administration and Economics at the University of Wrocław for their trust. Designing the identity for an event that helps shape the direction of thinking about artificial intelligence in Poland is a true privilege for us.