Only a brand close to consumers
can focus on them

Such activity cannot be artificially forced. Building a community begins with an impulse from the brand, but without an authentic element connecting all consumers it will never develop. “Drożdże Babuni” yeast Lessafre has "this X factor", which is why they easily gathered a loyal and active group of fans on their dedicated fanpage and website. The idea of the Home Bakery Masters created by us, connected consumers, and with its vitality went far beyond the competition itself.