Having fun in the kitchen
starts with shopping
ALDI is well aware that the basis for successful culinary experiments are great quality products, like the ones they offer. The supermarket chain encouraged its customers to cook together in the campaign "Let's make something delicious." The first edition focused on the appetizing presentation of ingredients, the second - on the emotions that accompany moments spent in the kitchen with loved ones. Light, modern projects with a pinch of humour was our recipe for an effective campaign.
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