Engaging competition
is a marketing challenge

A challenge that is worth undertaking in order to become recognizable on the market! Easy to join, addressing its target group interest and offering amazing prices: it’s our recipe for success. This time especially for “DRożdże Babuni” yeast, cooperating with world yeast production leader Lesaffre Polska S.A. and popular cooking bloggers we invited the consumers to compete for the title of master of home baking. Poland’s best bakers flocked from around the country to participate in cooking classes with many Polish cooks and an official dinner, after which the winner was announced.