In order to reach the future
we need to travel back to past

Sounds like a paradox? Maybe, but it became our strategy while working with Społem Kielce. Rebranding the visuals of “Musztarda Kielecka” mustard which was unchanged for over 30 years required us to think about modern branding with respect to tradition. The new design, referring to 80 years of history of the product, proved to customers that the brand has always been focused on the unique taste of their product.