Rational benefits can be presented
with a grain of salt

Confidence in the origin of products is the basis for choosing the place of our daily shopping. With our help, the Aldi supermarket chain has found a way to project the message about the freshness of the range straight into the hearts of consumers. We successfully used the “Prosto z…” meaning "Straight from ..." idea for various categories of food products, semi-jokingly, semi-seriously, playing with consumers' and highlighting Aldi’s good practice.