Company heritage is an an infinite inspiration

In relaunching campaign for “Musztarda Kielecka” mustard we used archive materials from WSP społem. Authentic, vintage, nearly 100 years old pictures created a unique atmosphere of the advertisement, highlighting the traditionalism of the brand.
A nostalgic retrospective was used as a starting point to present the new packaging design of “Mustard Kielecka” - a product that goes with the times, but does not forget about its roots.