UFO ART GALLERY – WITHIN THE PROCESS

Can we capture what cannot be caught?
Can we express what cannot be said?
Can we give non-existence a reason to exist?

UFO Art Gallery - a contemporary art gallery that has been redefining creative space for years - is stepping into a new phase. A new logo, a new perspective, yet still the same horizon of the unknown. Here, nothing is final. Every line, shape, stain, and gesture is an attempt to capture the moment where meaning is still being defined.

The rebranding of UFO is less about changing a logo and more about a moment paused in motion. A suspension between what has already occurred and what is only beginning to emerge. Look again. Think again.

UFO – Unrecognized Fields of Art is an experiential space. An area beyond definitions. A place where the artist, creator, maker, and viewer meet at the intersection of intuition, risk, and experiment. Here, art is not an object, but a process. Not a point - a trajectory. Nothing here is "finished". Everything is in motion.

The gallery's rebranding serves as a natural stage of this transformation. The new visual identity highlights the idea of constant flow - between form and its fading, between a mark and its interpretation. A bold, synthetic logotype reveals the tension between what is recognized and what remains unknown. UFO is a living form - at times clear, at times abstract - seven symbols forming a single word, a single name. Like a thought that is only just taking shape.

The gallery remains a place that supports contemporary creators - painters, sculptors, new media artists – each so diverse, so unique... It gives them a space to explore, experiment and cross boundaries. It is a laboratory of imagination that co-creates the local and international art scene. The core of UFO Art Gallery’s program is a manifesto of creative research - because that is where new forms are born.

The rebranding of UFO Art Gallery is not a finale, but the next chapter. The logo - much like the gallery itself - remains in process. It evolves alongside the art, the artists, and the audience. Because it's not only about being recognized, but about never losing the ability to admire.

The rebranding of UFO Art Gallery was awarded the Red Dot: Brands & Communication Design 2026 in the Brand Design & Identity category. It also received an Honorable Mention at the DNA Paris Design Awards 2026 and was shortlisted for the Communication Arts Design Competition.